Site Content

 

Site content is the meat and potatoes of the web site. It is made up of words, graphs and pictures. It is the reason that visitors stay on your web site. 

When writing for your visitors, some things should be kept in mind. Your content should be original. You can do this by telling what you know. No one knows about your business or your self any more than you do. You are the expert for your web page or web pages. 

Put your words into terms that non-insiders can understand. In every business there is language that is unique to the business. We all begin to speak this insider language because it is easier to communicate with our peers. The problem is our visitors may not understand this language and it becomes meaningless to them. They will leave your site and the story you wanted to tell is lost. If you can write for the non-insider, and what you have is interesting, you can keep them on your web site. You increase your chances of success. 

Describe what you do. If you are an engineer, describe how you approach your project and how you calculate tolerances and the tools you use to perform the calculations. If you are a horse trainer, describe how you approach the horse and the steps you take to get the horse to do what you want. If you are selling a product or service, describe the product  or service and why your visitor should want it. Use pictures, if you have them, to show people what you are talking about. The pictures can be good ones you have taken or they can be stock photos. You are making it easier for your visitor to understand. 

Make your pages easy to read. Use font (character) sizes and font colors that are easy on the eyes. Break up the page. Readers get tired if paragraphs are too long. The internet seems to be decreasing the attention span of people so take this into consideration. 

Here are some questions to help you develop content: 

What do you do that is unique? What do you do that is rare? What industry are you in? How long have you been in business? Where are you located? How many employees do you have? Have you won industry awards?

Are you involved in your community? Are your employees involved in your community? Do you belong to any associations? Do you have company news? Are you having a sale? What problems do you solve?

 If you need a content writer, we have access to excellent local and national writers.

When including content from other sources give them credit as digitalpages is about to do.

 

Convey Credibility Through your Website! by Charlene Rashkow

Your prospects want one thing and one thing only! They want the reassurance that what you say about what you offer is legitimate. Because credibility is crucial to the success of your business, convincing potential clients that you can deliver is key. And although conveying credibility is always a challenge, conveying credibility through a web site makes it even more of a challenge. Because a great many designers, developers, web masters and business owners in today's market conduct their business primarily by way of the Internet, in all likelihood they will never come face to face with clients or business contacts. Convincing people of our integrity from a distance definitely presents a more formidable task, but it is one that can be overcome. How? By giving site visitors the facts! If your goal as a business owner is primarily focused on helping your clients reach their goals, you have to do whatever it takes to gain the clients' trust.  To be chosen for their next project, you have to find a way to prove yourself. After all, the more credible your site, the more likely your prospects are to contact you. One great way you can prove your credibility and boost project inquiries is through the appropriate online presentation of your skills, experience, and professionalism.  One of the best ways is through an online bio.  A factual biography can alleviate the lack of connection you have with your clients and increase the integrity of your site.  Moreover, a descriptive and authentic presentation of your experience can add valuable credibility to your business.  A mistake that some business owners make is adding a resume rather than a bio.  The truth is a resume should only be used if you're trying to gain employment. If you operate your own business and are seeking a way to win over clients, a bio is the ideal way to convey your professional experience or your company's history. What Is a Bio? A bio, or biography, acts as a portal into your professional experience or your company's growth and expansion. It's a condensed version of your career history designed to give potential clients insight into who you are and what you do. However, while your bio is the short story of your professional life, keep in mind that it should highlight the most important aspects of your experience in a way that successfully demonstrates your credibility.  The bio is most appropriate when incorporated into a web site, proposals, business plans, portfolios and press kits. Most often entrepreneurs, artists, writers, designers, web developers, business owners, professionals and consultants use a bio. What's In a Bio? As you prepare your bio, remember its purpose: to make a strong statement that boosts your credibility. So first, think about the types of people that visit your site. What kinds of information do you think a prospect would want to know? What will impress them?  As an example, web designing and development have become such competitive fields, you must show prospects why they should choose you over your competitors.  Once you've identified what a prospect wants, make a list of your relevant experience. Don't be hesitant to do a bit of boasting, but don't lie about having done something you haven't achieved. There's nothing wrong with presenting yourself dynamically, but never make anything up.  It can come back to haunt you.   The First Few Seconds! The first few seconds of reading your online presentation are the most critical.  Since you're attempting to convince viewers that you have what they want, convey your expertise proudly. Ideally, your presentation should be no longer than a page.  Here's a list of the key points your bio might contain: 1. Open with a reference to your name and business title. 2. Share your business philosophy or mission statement. 3. Illustrate your qualifications and strengths. 4. Explain how you got involved in your particular business. 5. Note how many years of experience you have. 6. Mention some of your goals and successes. 7. Outline the background of your company. 8. Mention your education or any specialized training you've had. 9. List any special associations to which you belong. 10. Include licensing if it's a necessity to your credibility.  11. Describe any awards or special recognition you've received. 12. Add quotes from satisfied clients. 13. Identify the thing that sets you apart from everyone else. Should You Get Help? Writing about oneself can be a daunting task, as it may appear as self-promoting or arrogant. But there is a way to express your skills honestly without appearing arrogant or conceited; tell the truth. When information is conveyed honestly, it never appears as smug.  But if you find it difficult to write about yourself, consider having a professional prepare your presentation. It's often much easier for an outsider to be objective about your experience, as they will probably be able to see you in the best light. About the Author Charlene Rashkow brings 15 years of experience as a Writing Stylist/Consultant to her creative efforts as a freelance writer. She has successfully helped companies and individuals reach their objectives by writing exceptional web site content, press releases, bios, and articles of interest, business plans and all other forms of marketing material. Charlene Rashkow Writing Stylist/Author " We'll do the writing, You'll receive the applause" Web Site - www.allyourwritingneeds.com E-mail - charlene Phone - (310) 514-4844